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Scott Kay Inc. Overcomes Challenge, Investigation on Tungsten Carbide

Misleading Information About Tungsten Carbide Can Now Be Exposed

Sep 26, 2011 3:43 PM   By Scott Kay Inc.
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Press Release:  After six months of research, The Federal Trade Commission (FTC) completed its investigation of certain advertising claims made by Scott Kay Inc. and has determined no action is warranted. The National Advertising Division of the Council of Better Business Bureaus (NAD) referred Scott Kay Inc.’s advertising to the Federal Trade Commission after the company declined to participate in a NAD proceeding.

The NAD and FTC inquired about Scott Kay Inc.’s claims in advertising, point-of-purchase collateral material and personal demonstrations following a challenge by Frederick Goldman, Inc., a primary supplier of tungsten carbide wedding rings to the jewelry industry.

Claims that Scott Kay, Inc. defended from an attack by Frederick Goldman include:

  • Tungsten carbide wedding bands are not solid.
  • Tungsten carbide wedding bands are “at risk of breaking, cracking or shattering” in ordinary consumer use.
  • Tungsten carbide is a not a practical metal for use in bridal jewelry.
  • Scott Kay’s BioBlu27™ Cobalt wedding bands are scratch-resistant.
  • Scott Kay’s BioBlu27™ Cobalt wedding bands are 4 times harder then platinum.
  • Scott Kay’s BioBlu27™ Cobalt wedding bands can be removed safely with equipment available in most emergency medical facilities.


    The FTC agreed to close its investigation and Scott Kay Inc. has agreed to ensure that the company will not make expressed or implied claims that tungsten carbide wedding bands are fragile unless the company possesses adequate substantiation for such claims. Nothing in this agreement precludes Scott Kay, Inc. from using the word “brittle” as associated with the hardness factor of Tungsten Carbide as substantiated. Scott Kay, Inc. will refrain from making unsubstantiated claims about the environmental impact of the manufacturing process for BioBlu27™ cobalt rings. (For a copy of the FTC letter, please visit:

    “I will continue to demonstrate my strong conviction to the jewelry industry in disclosing the confusion and clarity of the performance of tungsten carbide for use in wedding bands,” stated Scott Kay, CEO. “As new contemporary metals are introduced into our industry, especially non-molten metal, such as “cemented carbides” (cemented metals) it is our fiduciary and moral responsibility to test and substantiate all claims, and then release the findings and facts. Fact: Tungsten carbide is brittle. We can’t be afraid to admit and represent the truth. Wedding bands should never be at risk of cracking, fracturing or breaking.”

    Scott Kay Inc. is a privately held, leading bridal and fine fashion jewelry artisan and manufacturer based in the United States. BioBlu27™  Cobalt is the only known cobalt to be produced in the U.S.A. For more information on BioBlu27™ Cobalt benefits and features, please visit

    Rapaport News is not responsible for, and does not endorse, the content of any press release. Press releases are not written by us and are provided only as additional information for our clients.

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    Tags: carbide, kay, scott, Scott Kay Inc., Tungsten
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