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De Beers Diamond Jewellers Launches Bridal App

Apr 18, 2012 11:49 AM   By Ricci Dipshan
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RAPAPORT... De Beers Diamond Jewellers  launched its new bridal app today for the iPad and iPhone.  The app, which is available in five different languages, is designed to  help consumers browse engagement jewelry, wedding bands and complementary wedding day jewelry.

The app features videos that give consumers expert advice on how to choose the best ring, information on the design and craftsmanship of De Beers jewelry, and the ability to locate the nearest De Beers Diamond Jewellers store to arrange an appointment.

''It is a truly immersive experience that brings our engagement rings and bridal jewelry to light - with beautiful images and bespoke content from diamond jewelry experts,” said  Francois Delage, the chief executive of De Beers Diamond Jewellers. “We see it as the definitive diamond wedding jewelry information resource, expressing our role as the diamond mentor for consumers.”
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