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Alliance Data to Drive Loyalty Program for Blue Nile

May 10, 2012 8:27 AM   By Jeff Miller
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RAPAPORT... Alliance Data Systems Corporation, a loyalty and marketing solutions provider, signed a multi-year agreement with Blue Nile to create and manage a private label credit card program. Benefits for customers of Blue Nile will include flexible financing options and no annual card fee, as well as online account management. Blue Nile shoppers can select from financing options that include six and 12 months same as cash. Alternately, they may choose to make payments over 24 or 48 months. Alliance Data also expects to develop additional cardholder incentives and marketing efforts through advanced website analytic capabilities, direct mail and email.

David Binder, the chief financial officer of Blue Nile, explained that they chose Alliance Data Systems for its tools and digital marketing capabilities that will turn engagement ring shoppers into ''Blue Nile customers for life.''

Alliance Data Systems' president of retail services, Melisa Miller, said, ''Alliance Data is uniquely positioned to support Blue Nile's legacy of creating an engaging, rewarding customer experience that contributes to repeat purchases and increased shopper loyalty. We are confident our retail heritage, deep understanding of consumer shopping behavior and robust suite of credit marketing tools will help fuel Blue Nile's customer loyalty strategy.''

The solutions provider also recently signed agreements with fashion jeweler Premier Designs, Reeds Jewelers, The Container Store, Little Switzerland and Toys R Us Canada.

Tags: alliance, Blue Nile, credit, data, Jeff Miller, label, private, solutions, systems
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