Advanced Search

Alliance Data to Drive Loyalty Program for Blue Nile

May 10, 2012 8:27 AM   By Jeff Miller
Comment Comment Email Email Print Print Facebook Facebook Twitter Twitter Share Share

RAPAPORT... Alliance Data Systems Corporation, a loyalty and marketing solutions provider, signed a multi-year agreement with Blue Nile to create and manage a private label credit card program. Benefits for customers of Blue Nile will include flexible financing options and no annual card fee, as well as online account management. Blue Nile shoppers can select from financing options that include six and 12 months same as cash. Alternately, they may choose to make payments over 24 or 48 months. Alliance Data also expects to develop additional cardholder incentives and marketing efforts through advanced website analytic capabilities, direct mail and email.

David Binder, the chief financial officer of Blue Nile, explained that they chose Alliance Data Systems for its tools and digital marketing capabilities that will turn engagement ring shoppers into ''Blue Nile customers for life.''

Alliance Data Systems' president of retail services, Melisa Miller, said, ''Alliance Data is uniquely positioned to support Blue Nile's legacy of creating an engaging, rewarding customer experience that contributes to repeat purchases and increased shopper loyalty. We are confident our retail heritage, deep understanding of consumer shopping behavior and robust suite of credit marketing tools will help fuel Blue Nile's customer loyalty strategy.''

The solutions provider also recently signed agreements with fashion jeweler Premier Designs, Reeds Jewelers, The Container Store, Little Switzerland and Toys R Us Canada.

Tags: alliance, Blue Nile, credit, data, Jeff Miller, label, private, solutions, systems
Similar Articles
Diamond jewelryDPA to Amplify Female Self-Purchasing Message
Jun 05, 2018
The Diamond Producers Association (DPA) is planning a campaign focused on boosting demand among female self-purchasers. “We’ve
Ruchita Sharma GJEPCIndia’s GJEPC Hires Marketing Chief
Jan 09, 2018
The Gem & Jewellery Export Promotion Council (GJEPC) has recruited Ruchita Sharma as executive director
Comments: (0)  Add comment Add Comment
Arrange Comments Last to First
© Copyright 1978-2018 by Martin Rapaport. All rights reserved. Index®, RapNet®, Rapaport®, PriceGrid™, Diamonds.Net™, and JNS®; are TradeMarks of Martin Rapaport.
While the information presented is from sources we believe reliable, we do not guarantee the accuracy or validity of any information presented by Rapaport or the views expressed by users of our internet service.