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Target, Neiman Marcus Partner for New 'Holiday Collection'

Jul 10, 2012 1:41 PM   By Jeff Miller
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RAPAPORT... It is never too early to plan for Christmas season in the retail world. Target Corp. has partnered with Neiman Marcus to create  50 limited-edition gifting items created by 24 preeminent designers. The partnership also includes a $1 million donation to the Council of Fashion Designers of America (CFDA).

Beginning December 1,  the collection will be available at all Target and Neiman Marcus stores, as well as online at Target.com and NeimanMarcus.com.

“Target and Neiman Marcus are known for charting new terrain, and by joining forces for the holiday season, we’ve set the stage for a redefining moment in retail,” said Gregg Steinhafel, the chairman of Target. “This collaboration is unlike anything Target has done before, and we are confident our guests will be thrilled with this extraordinary collection that features some of America's most preeminent designers.” target neiman marcus

Karen Katz, the president of the Neiman Marcus Group, added, “We are thrilled to be collaborating to offer a spectacular and special collection of one-of-a-kind items for the holidays. These will be the must-have gifts, whether you are a loyal Neiman Marcus customer, a devoted Target guest or a fan of American design.”

The Christmas gift collections includes an eclectic and diverse mix of more than 50 limited-edition products, according to a joint statement. The collection ranges from $7.99 to $499.99, with most items less than $60. 
 
By partnering,  the two  retailers expect to harness the power of both their  brands to offer shoppers of all incomes a ''truly unforgettable holiday collection,'' according to the retailers. Target and Neiman Marcus are donating  $1 million to the CFDA in effort to underscore their long-standing commitment to fostering design talent and recognizes the 24 designers, all of whom are members of the council.
 
“I can think of no better finale to CFDA’s 50th Anniversary celebration than through this extraordinary designer collaboration,” said CFDA's president, Diane von Furstenberg. “As designers, creativity is our best gift, and with the generous support of Neiman Marcus and Target, we are happy to have created specially designed products as a thank you to share with our consumers and friends.”

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Tags: christmas, collection, gifting, holiday, Jeff Miller, Neiman Marcus, target
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