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James Avery Promotes Charm Collections

Jul 19, 2012 3:22 PM   By Jeff Miller
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RAPAPORT... Retailer James Avery launched a charm bracelet promotion at its stores through August 31. Customers who purchase any two charms will receive a complimentary sterling silver Forged Link Charm Bracelet valued at $49 during this event.charms bracelet

James Avery offers an extensive collection of charms, including new Avery Art Glass Charms. Each James Avery charm is designed to symbolize a special memory, milestone or event that has significance in one’s life. The company stated that a charm bracelet is a unique way to express one’s story in a personal and enduring way.

“Charms and charm bracelets have been a considerable part of our product line since this company was founded 58 years ago,” said John McCullough, the vice president of marketing for James Avery. “Building a charm bracelet is such a simple, yet meaningful way someone can express what makes them unique and chronicle their life story.”

The promotion is running in each of the company’s retail stores across Texas, Oklahoma, Louisiana, Georgia, Alabama, Tennessee, Arkansas, North Carolina, and Kansas. The retailer was established in 1954 and remains a family-run business.

 

Tags: charms, James Avery, Jeff Miller, promotion
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