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Gitanjali Kicks Off IIJW in Mumbai With a Social Cause

Aug 20, 2012 12:47 AM   By Gitanjali
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Press Release: The opening show of the third edition of the India International Jewellery Week (IIJW) on Sunday was a show that went beyond glamour and glitter. It was a ‘show with a heart’ where famous TV and film celebrities along with well known corporate personalities walked the ramp for BETI (daughter) - a joint initiative of Gitanjali Group and GR8. It is an initiative which creates awareness and campaign about issues like female foeticide, acid attack and women empowerment.

Taking this initiative further, this year the BETI show focused on generating support for treatment of Sonali Mukherjee, a young victim of a horrific acid attack in Jharkhand. The celebs sported stunning outfits from renowned designers Vikram Phadnis and Madhurima Nigam with dazzling jewelry from Nizam and Envi by Gitanjali and Gemfields.

Gitanjali Group and Anu Ranjan, co-publisher of GR8! and president of the Indian Television Academy (ITA), announced the strengthening of their commitment towards a very special movement called BETI. After supporting the cause espoused by BETI for a number of years, the Gitanjali Group has now decided to take its association to a new level, and will henceforth become an integral part of the movement, aiming to take the message to an ever wider audience across the country. This notable cause is spearheaded jointly by Gitanjali and Ranjan and supported by United Nations Population Fund (UNFPA).

The star attractions on the ramp were Vivek Oberoi with his mother, Zayed Khan, Tusshar Kapoor and Raima Sen amongst other Bollywood glitterati and television stars. The show opened to the moving rendition of some soulful music by Kavita Seth.

Coming forward along with BETI and Gitanjali are fashion designers and well known faces such as Mohini, Babita Malkani, Pria Kataria Puri, Neeta Lulla, Madhurima Nigam, Pallavi Jaipur, Vikram Phadnis, Lina Tipnis, Swapnil Shinde and Barkha & Sonzel. Few of their creations will be displayed for sale at IIJW to raise funds for Sonali Mukherjee’s treatment.

"As a socially concerned corporate citizen, Gitanjali has taken up different initiatives for empowerment and upliftment of socially underprivileged sections. We are now extending our support and involvement to a new sector by espousing the cause of women who have been discriminated against,” said Mehul Choksi, chairman and managing director of Gitanjali Group. “Through BETI, Gitanjali will identify causes in need of a voice and assistance and will conduct events throughout the year across cities to raise funds for them.”

Ranjan, the founder of BETI, stated, “The aim of Beti is to create awareness about issues such as female foeticide, acid attacks and other similar atrocities against women, and also to educate and change the society’s views. We are very grateful to all the celebrities who pledged their support to this worthy cause.”

The show, with a high glam quotient and an even higher emotional one, truly touched the hearts of the audience. IIJW, a jewelry promotion event, is organized by India’s Gem & Jewellery Export Promotion Council (GJEPC).

About Gitanjali Group
Gitanjali Group is the world’s largest integrated branded jewelry manufacturer-retailer with an annual turnover of over $2.5 billion. The group pioneered jewelry retail revolution in India by launching Gili way back in 1994. Gitanjali today owns and distributes eight out of the top ten jewelry brands in the country including Gili, Nakshatra, Asmi, D’damas, Sangini, Diya, Nizam and Parineeta. Today the group’s activities are spread across the entire value chain from rough diamond sourcing, cutting, polishing and distribution, and jewelry manufacture to jewelry branding and retail, as well as global lifestyle brands, in India and abroad.

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Tags: Anu Ranjan, BETI, Gitanjali, GJEPC, IIJW, India, India International Jewellery Week, Mehul Choksi, Rapaport
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