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JCPenney Introduces a Wave of New Shops

Aug 28, 2012 5:59 PM   By Jeff Miller
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RAPAPORT... JCPenney will debut brand shops for Liz Claiborne®, IZOD® and jcp(TM) -- a new jcpenney exclusive brand dedicated to high-quality fashion basics -- on September 1. These new shops will add to the retailer's existing portfolio of shops inside jcpenney stores, which include Levi's®, The Original Arizona Jean Co., i jeans by Buffalo(TM), MNG by Mango® and Sephora®. jcp

 

The long-range plan for the department store is   to transform jcpenney spaces into a collection of 100 different shops showcasing apparel, accessories and home brands for various styles and budgets.

The retailer, which has experienced dramatic declines in sales recently, is the first to create this type of retail experience at its department stores, which it contends will change the way consumers shop in the U.S. As part of its reinvention effort, jcpenney also created a multimedia package to accompany the latest announcement. View an interview with  jcpenney's chief executive, Ron Johnson, here.

Tags: jcp, jcpenney, Jeff Miller, shops
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