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Internet Video Ads Surge 41% in August

Sep 21, 2012 10:38 AM   By Ricci Dipshan
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RAPAPORT... Digital marketing and research firm comScore Inc. reported that the number of U.S. Internet users who watched online video in August rose 4.2 percent year on year to 188 million.  However, the number of advertisements they viewed surged 41 percent to 9.5  billion from August 2011. Video ads accounted for 20.1 percent of all videos viewed but only 1.3 percent of all the minutes spent viewing video online.

Google websites, including YouTube, ranked as the top online video content property as usual with 150 million unique viewers, followed by Yahoo! Sites with 54 million users, Microsoft Sites with 53.6 million, VEVO with 49.3 million and with 47.7 million, according to comScore.

Google properties delivered the highest number of advertising impressions at 1.75 billion and Brightroll Video Network second overall  with 1.35 billion impressions, followed by with 1.12 billion, Hulu with  1.05 billion and SpotXchange Video Ad Marketplace with 911 million. The amount of time spent viewing video ads  totaled more than 3.5 billion minutes during the month, with delivering the highest duration with 717 million minutes.

Video ads reached 54 percent of the U.S. population an average of 58 times during the month of August, comScore concluded. Hulu delivered the highest frequency of video ads to its viewers with an average of 51, while Google Sites delivered an average of 19 ads per viewer.
Tags: comScore, Ricci Dipshan
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