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Gemesis Realigns For Growth

Lux Resigns

Dec 20, 2012 11:14 AM   By Gemesis
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Press Release: Gemesis today announced that Stephen D. Lux has stepped down as the company’s chief executive officer. The director of marketing, Martin DeRoy, said,  “We at Gemesis are operating business as usual and would like to wish Steve all the best for the future.”

He added, “2012 has been a very exciting year of growth and learning for Gemesis. We have aligned our operations and increased marketing following a wonderful response from consumers for lab-grown diamonds.”

A prime example of consumer affinity for Gemesis lab-created diamonds and jewelry is its active, and continually growing, Facebook fan base.  Since launching its page this past spring, Gemesis has acquired more than 75,000 fans.

In addition, high-profile consumer press has also taken note of Gemesis. Hot on the heels of the Gemesis Solstice Pendant --a round, brilliant yellow center surrounded by a halo of pavé set colorless lab-created diamonds-- being selected by one of TV’s top-rated talk show hosts as a hot holiday gift, the Gemesis Princess Adorned Ring was featured by 

Following Kelly Clarkson’s yellow diamond engagement ring news, TheKnot cited the Gemesis Princess Adorned Ring as a way to get Clarkson's look via its “vintage-style setting that showcases a dazzling man-made diamond center.”

Earlier in the season, in November,  the Gemesis Noble Princess Ring was also featured by as one of the site’s “8 Favorite Princess Cut Diamond Engagement Rings.”

DeRoy concluded, “We are encouraged by the results we see and believe the future only holds more exciting news and developments.”

About Gemesis Diamond Company

Gemesis Diamond Company, a privately-held international organization headquartered in Lakewood Ranch, Fla., is the world’s principal producer of gem-quality lab-created diamonds and jewelry. Available in the purest Type IIa colorless and rare fancy yellow colors, these diamonds possess exceptional cut, color and clarity, as well as identical chemical, optical and physical characteristics of mined diamonds. Gemesis Diamond Company is able to offer consumers individually created diamonds of top quality, as certified by leading independent gemological institutes, at exceptional values. For additional information, please visit

Rapaport News is not responsible for, and does not endorse, the content of any third-party press release. This is not a Rapaport Press Release. It has been provided as additional information for our clients.

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