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RAPAPORT... The U.S. Patent & Trademark Office (USPTO) approved the trademark ''It Starts With The Diamond In Your Mind'' for online retailer Blue Nile Inc. Blue Nile filed for the trademark on June 5, 2012, and it was approved January 15, 2013 with the registration number of 4275653. According to the USPTO's description, It Starts With The Diamond In Your Mind will apply to online retail store services in the field of diamonds and jewelry.
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