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RAPAPORT... Pure Gold Jewellers budgeted for a $75 million expansion this year with plans to open 30 new stores, targeting locations in Jordan, Sri Lanka, India, Maldives and Saudi Arabia. In 2012, Pure Gold Jewellers opened new retail outlets in four countries it had not previously served, and it reported that revenue grew 18 percent overall. ''In 2013, we will continue to build on our success and expand further to become a household name internationally,'' said Firoz Merchant, the chairman of Pure Gold Jewellers. The retailer is focused on penetrating high-density cities, he added. Karim Merchant, the CEO of Pure Gold Jewellers, also announced that the company was again designated as a ''superbrand'' for the fifth consecutive year by the UAE Superbrand Council.
''To be voted by the Superbrand Council is a powerful endorsement and evidence for our customers and stakeholders of the exceptional status our brand has achieved through our commitment to the highest standards of customer service and product quality,'' Karim said.
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