RAPAPORT... Royal Asscher formed a strategic alliance in China and Macau with the Sparkle Roll Group Ltd., a leading distributor of top-tier luxury goods in China. The partnership officially begins February 1, 2013, the diamond brand confirmed.
Royal Asscher's president, Edward Asscher, noted that Sparkle Roll will be its successful brand manager in China. "We have established a firm foothold in the Japanese market for 45 years where we supply 125 jewelers. Next to the U.S. and European markets, the People's Republic of China is the fourth greatest market for our 159-year-old Asscher family company. We believe that Sparkle Roll's market leadership and extensive distribution network will help expand our reach across the broad spectrum of target audiences in China and thus reinforce our presence in the market."
Under the terms of the agreement, the alliance will run for 10 year period, with an option to renew for an additional decade.
Sparkle Roll's chairman, Ivan Tong, said, “Sparkle Roll is extremely excited about this further exclusive strategic partnership formed with Royal Asscher, which is one of the most renowned and prestigious brands in the diamond industry, famous for its patented Royal Asscher Cut, and awarded the privilege of a Royal title in 1980 and granted for another 25 years in 2011. We began this exclusive distributorship in March 2011 and we are confident that Royal Asscher will be one of the most successful jewelry brands in the PRC."
Tong added that Sparkle Roll will facilitate Royal Asscher's growth and expansion of sales of Royal Asscher Cut diamonds, other Royal Asscher jewelry lines and notably the Stars of Africa Collection in China.
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