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Press Release: Owners of Android phones and tablets such as the Kindle Fire and Samsung Galaxy can now benefit from the Gemological Institute of America's (GIA) free interactive diamond app for consumers and retailers, available in both English and simplified Chinese. The app engages consumers with interactive features, video content and information on the GIA-created 4Cs (color, clarity, cut and carat weight) of diamond-quality. “Bringing objective information about gems and jewelry to people when and where they want it is central to GIA’s public-benefit mission,” said Kathryn Kimmel, GIA's vice president and chief marketing officer. “The Android 4Cs app puts GIA’s 82 years of innovation and research right on the screens of the most widely used smart phones in the world.”  Users can explore diamond color across the GIA D-to-Z color scale, see typical inclusions on the GIA clarity scale, and how cut can make a significant difference in the look of a diamond. The app also explains the GIA Diamond Grading Report, the recognized global credential for diamond quality. The app provides direct access to GIA Report Check, a secure online database of GIA grading reports, and a new social feature in “My Diamond Wish List,” where users can email, tweet, or share on Facebook the diamonds they’ve saved in their personal wish list. The GIA app is also available for iPhone and iPad. A retailer version, designed for use at point of sale, is downloadable for free from GIA’s retailer support site www.retailer.gia.edu. GIA’s award-winning peer-reviewed quarterly Gems & Gemology is available on the iPad.
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