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RAPAPORT... UBM Asia signed an agreement with PT Dyandra Media International Tbk to establish a joint venture company and organize a jewelry trade fair in Indonesia. Dyandra Media International is based in Jakarta and has organized more than 500 exhibitions in Jakarta, Surabaya, Yogyakarta, Bali, Makassar, Medan and other major cities across the country. The first initiative will be to plan a jewelry fair that complements UBM Asia's portfolio of 15 jewelry tradeshow events globally. UBM hosts jewelry shows in Hong Kong, Mainland China, India, Japan, Turkey, Germany, Singapore and Taiwan. Jime Essink, UBM Asia's CEO, said, "The joint-venture company will see both parties bringing their strength and expertise. Dyandra with its established local knowledge and UBM's global reach and sector knowledge will be the winning formula. We will work closely together on expanding to more sectors." Major trade fairs already organized by UBM Asia in Indonesia have included CPhI South East Asia, InnoPack South East Asia, P-MEC South East Asia, SATTE Indonesia, Concrete Show South East Asia, Indonesia M&E Expo and Food Ingredients Asia Indonesia.
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