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RAPAPORT... De Beers Diamond Jewellers opened new stores in Kuala Lumpur, Malaysia and Baku, Azerbaijan. The stores feature De Beers unique store design concept using glass and light, raised counter spaces and special viewing rooms.  François Delage, the CEO of De Beers Diamond Jewellers, said, “We already welcome our Malaysian and Azeri clients in our stores around the world and we are now delighted to be able to serve them in their home countries. Together with our partners, The Tomei Group in Kuala Lumpur and AzMeCo Group in Baku, we look forward to share the De Beers expertise and heritage with these important markets.” Each De Beers store is now equipped with a De Beers Iris, a unique technology that helps customers clearly see the beauty of every diamond through the eyes of an expert. De Beers Diamond Jewellers was established in 2001 as an independently managed and operated joint venture with LVMH.
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