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Kama Schachter Celebrates Akshaya Tritiya With Gold, Platinum Jewelry

May 8, 2013 8:56 AM   By Kama Schachter
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Press Release: This Akshaya Tritiya, shoppers can bring home endless prosperity with diamond studded gold and platinum jewelry from Kama Jewellery - the retail arm of Kama Schachter, one of Asia’s top 10 diamond jewelry manufactures and exporters. 

According to the Hindu calendar, Akshaya Tritiya is one of the most auspicious days and anything that is started on this day meets with unending success.  It’s therefore seen as an auspicious day for new investments, which is believed to lead to wealth and prosperity all year through. Akshaya Tritiya is considered a golden season for jewelers across country as after Dhanteras, they see maximum purchases of gold, silver and platinum on this day. akshaya tritiya

Normally, gold coins are looked upon as a token of wealth and therefore they enjoy an important position on occasions such as Akshaya Tritiya. Having said that, in the past few years, owing to change in taste and preferences there has been a shift in consumer buying patterns. It’s observed that sale of diamond-studded gold jewelry or more recently platinum jewelry have been considerably higher than gold coins or bars. With the recent fluctuations in the price of gold, at Kama Jewellery, we are expecting jewelry purchases to soar this year.

Sharing his expectations for this festive season, Colin Shah, the managing director of Kama Schachter, said, “Akshaya Tritiya is one of the most awaited seasons for any jeweler. Last year we witnessed good amount of walk-ins and sales at our store on Akshaya Tritiya. The response from our Kama Platinum distribution network of 130 retailers across India has also been tremendous. With the recent launch of our e-store and another retail outlet, we are expecting about 25 percent to 30 percent increase in jewelry sales this year. By increasing our retail presence for Kama Platinum & Kama Love to 400 stores, adding another retail outlet and offering more than 3,000 diamond studded jewelry options for our online customers, we will be promoting diamond-studded gold and platinum jewelry in a big way.

“Customers have more reasons to shop with us this Akshaya Tritiya. Apart from the fine jewelry, superior quality diamonds and affordable price points, Kama Jewellery has launched an exciting offer for our customers this festival season. Until May 15, customers making purchases between Rs.20,000 – Rs.50,000 will get a free Silver Coin(10 grams) and purchases for Rs.50,000 and more will get a free gold coin of 24-karat (1 gram),” he added.

Kama Jewellery deals primarily in diamond jewelry crafted in gold and platinum and this year the company has introduced gold coins that are available at the retail stores and online ( The gold coins will be sold in different sizes starting at 1 gram and up to 50 grams. The webstore also offers more than 1,000 options of diamond studded jewelry in gold and platinum.

About Kama Schachter:
Kama Schachter, headquartered in Mumbai was established in 1996 by first generation entrepreneur Colin Shah at a young age of 25. Its recent foray into e-retail goes by the name The company is headquartered in Mumbai with five offices worldwide. It ranks among the top 10 manufacturers and exporters of diamond jewelry in Asia, with more than 65,000 square feet of manufacturing space in Mumbai alone. Kama Schachter is well positioned to compete in today’s fast-changing marketplace; the company has three manufacturing units employing over 1,200 professionals, and producing over a lakh jewelry pieces each month. Kama’s global presence now extends from India to Israel, the U.S., Japan, Hong Kong and Germany. Kama Schachter has been recognized as the ‘Largest Exporter outside SEEPZ’ for four consecutive years, it has also earned the ‘Emerging SME’ award from India’s Prime Minister and the ‘Udyog Ratna Award.’

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Tags: Akshaya Tritiya, diamonds, gold, Jewelry, kama, Kama Schachter, platinum
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