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Press Release: The Diamond Council of America congratulates member Gem Shopping Network for the prestigious honor of designing and presenting First Lady Michelle Obama with a custom created pearl necklace in Washington DC on May 15, 2013. The triple strand, hand‐strung, 10mm white pearl necklace included a unique interlocking “SA” clasp made of 14-karat gold, designed by an inhouse designer at the Gem Shopping Network. The necklace was designed for presentation at the 101st First Lady’s Luncheon. The luncheon paid tribute to Mrs. Obama’s dedication and work with military families and her program to encourage healthy eating and exercise.  “The necklace clasp was designed to be symbolic of Michelle Obama’s ‘Joining Forces’ Initiative dedicated to caring for our U.S. servicemen and women and their families,” said P.J. Lynch, the CEO of Gem Shopping Network. Lynch also worked with Claude Markarian, the vice president of the gemological and jewelry division, to create a white pearl and black agate necklace for the 1,800 attendees, in coordination with this year’s black and white theme. Completing the honor, Lynch and Claude Markarian, presented Mrs. Obama with the necklace designed for her and enjoyed the opportunity to share with her the inspiration behind the unique clasp. The Gem Shopping Network is an active member of the Diamond Council of America’s educational and distance training programs. Over the past four years, their on-air, support and phone consultants have taken the accredited courses and have been certified by the Diamond Council. “Winning projects and earning recognition for outstanding contributions and excellence in design is one of the many rewards enjoyed by our members,” said Terry Chandler, the president and CEO of the Diamond Council of America. “Gem Shopping Network successfully combines entertainment and diamond education to a broad audience and shares our principles of honesty, integrity and education. We wish them continued success and award‐winning designs.” The Diamond Council of America was founded in 1944 to educate jewelry sales professionals about diamonds and gems and is accredited by the Accrediting Commission of the Distance Education and Training Council (DETC). Operating as a not‐for‐profit organization, it provides professional jewelers an opportunity to earn certifications in diamonds and colored gemstones through distance education, and gives salespeople the knowledge and training necessary to make them successful. It represents more than 5,200 jewelry stores and leading suppliers of diamonds and gems across the country. Headquartered in Nashville, Tennessee, the group is a leading educational organization for professional retail jewelry salespeople. Since the organization's beginnings thousands of retail jewelry professionals have graduated from the its courses. For more information contact 615.385.5301 or visit www.diamondcouncil.org.
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