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RAPAPORT... Retail jeweler Alex and Ani LLC will sell what it labels eco-friendly jewelry and other lifestyle products to consumers in more than 100 countries through a partnership with Borderfree. Alex and Ani developed an international strategy in 2011 and currently has points of sale in Japan, South Korea, the United Kingdom, Ireland, Spain, Portugal, Kuwait, Qatar, Egypt, the Caribbean Islands and Canada. Using Borderfree's platform, Alex and Ani can accept international orders, enable seamless pricing conversions in more than 60 local currencies and provide delivery to dozens of countries, according to the retailer. Giovanni Feroce, the CEO of Alex and Ani, said, "Our next phase for an international strategy will allow Alex and Ani to reach more consumers around the world and share our company's message of proudly making our products in America." Michael DeSimone, the CEO of Borderfree, added, "Alex and Ani has built a reputation for delivering positive experiences to its U.S. customers and is now expanding its brand to international markets. Borderfree provides Alex and Ani with global ecommerce solutions to allow them to reach customers in over 100 new markets without hitting many of the hurdles and limitations associated with international expansion. We ensure they are able to continue to provide their customers the best service possible, no matter where they are located."
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