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RAPAPORT... Diamond brand Hearts On Fire signed actress Morena Baccarin for a new ad campaign slated to launch in September and continue through 2014. In her role as brand ambassador, Baccarin will showcase designer Ilaria Lanzoni's diamond jewelry collections in print advertisements in top fashion and lifestyle magazines – such as ELLE, Harper’s Bazaar, Marie Claire and Town and Country – as well as on Hearts On Fire's digital and social platforms.
Baccarin is an Emmy-nominated player in the television series ''Homeland.''
“I had the opportunity to wear Hearts On Fire jewelry on the red carpet and just loved the way their diamonds made me look and feel,” said Baccarin. “The quality and sparkle of Hearts On Fire diamonds is truly unmatched, and I am really excited to represent the brand.”
Caryl Capeci, the vice president of marketing for Hearts On Fire, said, ''With the success of our bold, new fashion collections, it was the perfect time to showcase these designs on a recognizable face. We have always admired Morena for her incredible talent, global appeal and natural beauty…but found she also embodies so much of the Hearts On Fire DNA – authenticity and passion, coupled with a great sense of self and a timeless, sophisticated approach to style. Morena is the perfect representative for Hearts On Fire and we are thrilled with our partnership.''
Additionally, Hearts On Fire will soon open its second U.S. retail store at the King of Prussia Mall outside of Philadelphia, Pennsylvania.
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