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TACORI Unveils 'The Serving Tray,' 'The Lock' Ad Campaigns

Aug 13, 2013 8:54 AM   By Jeff Miller
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RAPAPORT... Diamond brand TACORI unveiled the latest installment of its “Iconic Passion” advertising campaign with two  new images, “The Serving Tray” and “The Lock,” both of which were shot by Raymond Meier.  tacori

The Lock advertisement, representing ''Locked in Love,'' was inspired by romantic love locks, or the practice of  lovers attaching locks to bridges and then tossing the key into the water below.  The diamond rings, showcasing the brand's petite crescent and ribbon collections, are the symbol of a TACORI couple locked in a bond of eternal love and represent the key to unlocking your beloved’s heart.

''Reveal your Passion'' is the theme of ''The Serving Tray'' advertisement, whereas the jewelry represents a taste for drama by incorporating vivid hues of red, blue and black from TACORI's new ''City Lights Collection.''  ''The Serving Tray'' offers a first look at TACORI's  ''After Dark'' design additions.

Both of the advertisements will be featured in the September issues of  Harper’s Bazaar, Essence, InStyle, Marie Claire, W, Women’s Health and Vogue


Tags: Advertisements, diamonds, engagement, Jeff Miller, locks, tacori
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