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Crossworks and Chow Tai Fook Sign Supply Licensing Agreement

Aug 28, 2013 9:15 AM   By Jeff Miller
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RAPAPORT... Crossworks Manufacturing Ltd.  and Chow Tai Fook Jewellery Group Ltd.  entered into a long-term supply and licensing agreement for Crossworks’ patented hearts and arrows ideal-cut square diamond.

Crossworks will supply  Chow Tai Fook the patented diamond cut and Chow Tai Fook will have the exclusive distribution rights to sell and market this diamond under the Forevermark brand on Mainland China,  Hong Kong, Macau and Taiwan. crossworks

Crossworks designed the square-cut hearts and arrows diamond to enhance the brilliance, fire and scintillation of the stone. This Crossworks patent has achieved the grade of “ideal” for light performance from leading gemological laboratories, which includes an eight-sided square-cut diamond that exhibits eight hearts and eight arrows to form perfect symmetry.

Uri Ariel (seated to the right in photo), the president of Crossworks, said, “The long‐term agreement between Crossworks and Chow Tai Fook is an exciting opportunity. The patented ideal square-cut diamond offers consumers the opportunity to purchase a diamond that has equal or greater beauty and brilliance to a traditional ideal cut round brilliant diamond. The launch of this diamond in Greater China through Chow Tai Fook, one of the world’s most iconic jewelry retailers, achieves our vision to bring beautiful diamonds to consumers.”

Albert Chan (seated on the left in photo), the executive director of Chow Tai Fook, said, “Chow Tai Fook is pleased with the exclusive arrangement with Crossworks and welcomes the opportunity to introduce the premium hearts and arrows ideal square cut diamond to the Greater China market through our extensive retail network across the region. It is a part of our continual commitment to deliver to our customers the most beautiful diamonds and diamond jewelry products the world has to offer.”


Tags: China, Chow Tai Fook, crossworks, cut, diamond, distribution agreement, Jeff Miller, patent
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