News

Advanced Search

Graff Debuts Its $500M 'Hair & Jewel' Campaign

Oct 8, 2013 8:51 AM   By Deena Taylor
Comment Comment Email Email Print Print Facebook Facebook Twitter Twitter Share Share
RAPAPORT... Graff Diamonds debuted its ''Half Billion Dollar Hair & Jewel'' advertisement today, a take-off from its famous 1970, ''$1 Million Jeweled Hair'' campaign that launched the brand globally. But a generation later, Graff features a model wearing $500 million worth of rare and valuable diamonds in her carefully coiffed hair, specifically sculpted to highlight each jewel for the video. The advertisement also celebrates Laurence Graff's sixtieth year in the business and the opening of his fortieth store, according to the jeweler's website. 

In 1970, Graff's model wore an ornate design of diamonds and jewels in her hair that was styled in the royal hair fashion of 18th-century Versailles. Today's model  wears 22 jewels, including two diamond brooches with stones cut from the 550-carat Letšeng Star as well as some of Graff's most rare diamonds.  graff, billion

The jewelry includes brooches, rings, pendants, bracelets and earrings. One of the iconic jewels featured in the recreated coiffure is a pink and white diamond flower brooch with pear shaped diamonds, outlined by rare pink diamonds and set on a pavé, leafy stem. The brooch contains  three D, flawless diamonds and one pear-shaped, D, internally flawless diamond all cut from the Letšeng Star that originates from Gem Diamonds' Letseng mine in Lesotho.  (Watch a video about making the campaign.)

The Graff diamonds appearing in the advertisement also feature a 56.15-carat, D, internally flawless heart-shaped ring, a 23.61-carat, D, internally flawless diamond ring and a 23.20-carat internally flawless marquise-shaped diamond ring.

The coiffure also hosts fancy colored diamonds such as  a 52.73-carat, emerald-cut, fancy vivid yellow ring, a 6.50-carat, internally flawless, oval-shaped, fancy intense pink  ring and a 5.25-carat, cushion-cut, fancy vivid blue ring.
Tags: Deena Taylor, diamond, diamonds, Graff Diamonds, Laurence Graff, Letšeng Star
Similar Articles
GemfieldsNirav Modi Crisis Hits Gemfields
May 27, 2018
Proceeds slumped at Gemfields’ May auction of higher-quality rough emeralds as the Nirav Modi fraud case hurt
Gemfields 150 121417Gemfields Owner Reduces Staff, Salaries
Dec 14, 2017
Colored-gemstone producer Gemfields is taking measures to reduce debt and revive profit growth, following its acquisition
Comments: (0)  Add comment Add Comment
Arrange Comments Last to First
© Copyright 1978-2018 by Martin Rapaport. All rights reserved. Index®, RapNet®, Rapaport®, PriceGrid™, Diamonds.Net™, and JNS®; are TradeMarks of Martin Rapaport.
While the information presented is from sources we believe reliable, we do not guarantee the accuracy or validity of any information presented by Rapaport or the views expressed by users of our internet service.