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RAPAPORT... PC Jeweller presented its new jewelry line, Spectrum, at all of its 39 showrooms across India today. The company defined the Spectrum collection as one that keeps diamond jewelry ''light and easy'' to wear as younger consumers shift their tastes in that direction for earrings, bracelets, pendants and rings. Spectrum was inspired by the colors of the rainbow and its designs highlight diamonds and colored stones and trendy shapes set in yellow or white gold. Price points are generally in the $160 (INR 10,000) to $2,000 (INR 120,000) range. The company created a special counter display at its showrooms for the Spectrum line that it believes will encourage consumer interaction.
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