Pandora and NFL Team Up for Charm Collection

RAPAPORT...  Pandora Jewelry, together with the National Football League (NFL), introduced a collection of charms to represent each of the NFL's 32 teams. The collection will be available at Pandora's stores beginning  May 1, along with the www.NFLShop.com, and in select football stadium gift stores.

Engraved NFL team logos will be featured on Pandora's sterling silver and 14-karat gold settings, with the Football Helmet Charm priced at $160 and a sterling silver dangle priced at $65. 

"Women sports enthusiasts are just as passionate about their favorite teams as men, and, we're thrilled to offer NFL themed charms for our consumers," said Beth Moeri, the senior vice president of merchandising for Pandora Americas. "Our brand is all about giving women the opportunity to create their own jewelry look with the hundreds of charms available. We're excited to offer a way for our women to celebrate their favorite teams in style, all year round." 

Recently, Pandora also created charms for the Major League Baseball teams in the U.S.