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Designer Creates 'Nurture By Reena' Brand for Lab-Grown Diamond Jewelry

May 5, 2014 11:29 AM   By Jeff Miller
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RAPAPORT... Award-winning jewelry designer and  diamond industry insider Reena Ahluwalia created the brand "Nurture By Reena" to showcase her latest designer collections. The Nurture By Reena line of jewelry will be committed to using fully disclosed, certified lab-grown diamonds that are origin-guaranteed, conflict-free and environmentally sustainable.

"I am proud to bring to you a collection that celebrates the changing consumer values of today, embodies what real love means and helps you express your deepest personal stories," Ahluwalia said. "For retailers, this also offers phenomenal value and choices through layers of differentiation, which is essential to stand out in retail space today.”  ahluwalia, technology

“The Moments Collection,”  the first offering from Nurture By Reena  combines diamond jewelry  and wearable technology, merging style and fashion with personal meaning, according to Ahluwalia. Using  QR Code technology, this offering creates a new ecosystem that allows the client  to attach a precious moment to the jewel. The lab-grown diamond pieces flip to discreetly reveal a QR code that is otherwise hidden from view while the jewelry is being worn.

Ahluwalia's cutting-edge design for The Moments Collection unites natural shapes with the precision of modern technology and brings to life her love of discovery.  While each jewel embodies the designer's vision, customers can develop their own personal meaning through the stories they attach to the jewel. Capturing an individual's unique moment and personal messages, the jewel becomes the way in which content can be accessed anytime and from anywhere. Much in the way the eternal nature of a diamond continues,  Ahluwalia believes, too, that this jewel becomes a modern day "digital talisman," a time capsule that captures and preserves a special moment for eternity.

The Moments Collection is offered in colorless, pink and yellow lab-grown diamonds, with a starting carat weight of 0.40 carats, and includes rings, pendants, earrings and bracelets. There are 36 SKUs available so far, in 18-karat gold, including white, yellow and rose gold.

Ahluwalia said, “I looked at blooming flowers for inspiration and symbolism. For me, flowers are like moments – ephemeral, yet deeply memorable. Let me take you on a journey one could only imagine before."

The collection will be unveiled at the JCK Vegas show at the Design Center in booth number S10519.

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Tags: branding, designer collection, gemstones, Jeff Miller, Jewelry, lab-grown diamonds, reena ahluwalia
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