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Tara Jewel Signs With Franchise India for Expansion Opportunities

May 5, 2014 4:18 PM   By Jeff Miller
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RAPAPORT... Tara Jewel Ltd. signed an agreement with Franchise India  Ltd. as part of its strategy to grow the jeweler's footprint across India. Tara  operates 40 company-owned and  managed jewelry retail outlets in 32 cities in the country.

Vikram Raizada, the executive director and CEO of retail for Tara Jewels,  said, "We are happy to collaborate with franchise partners for our future goals and objectives regarding expansion; I believe this will help us in growing and becoming a market leader."

Sonya Chowdhary, the director of Franchise India, said, "Franchise India has been consistently helping brands across various industries with the right insights to help them appropriately channel their expansion across countries. We and Tara share the common vision of expanding at fast pace with the franchise route and Tara sure has huge business scope."

A Tara Jewellers store typically carries a wide variety of BIS hallmarked gold and internationally certified diamond jewelry that generally caters to the quintessential contemporary Indian woman. The interior décor is colorful and modern with contemporary furnishings and special features, such as a "Browse Wall," the "Education Wall," an "Open Workshop," the "Collection Wall," the "Consultation Table" area  and a Karatmeter.


Tags: expansion, India, Jeff Miller, Tara Jewels
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