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Press Release: Well known fashion bloggers from Mumbai gathered for the unveiling of Kama Jewellery’s new diamond jewelry collection with fancy cuts. Kama hosted the event #DateWithDiamonds at the Kama boutique in Mumbai on June 21, first by providing brand insight to the bloggers. A light hearted presentation guided attendees through Kama’s history and foray into retail and addressed how Kama differentiates itself from the other retailers in the market.  A never-seen-before moment was "Tour De Factory" when the bloggers had a chance to observe behind-the-scenes at Kama’s manufacturing unit. This opportunity gave bloggers an insight into the day-to-day functioning and the strenuous production processes involved in mass-manufactured diamond jewelry. The factory tour did leave most enlightened, as bloggers claimed how fascinating it was to discover little known secrets about their favorite diamond jewelry. The afternoon warmed up when the bloggers had a real close look at fancy diamond jewelry, truly fit for royalty. The Asscher-cuts, cushion-cuts, emerald-cuts and rose-cuts in this new collection held them captive and an impromptu photo-op allowed the bloggers to keep and share this moment.
The collection is comprised of exquisite designs for rings, earring and pendant sets, and bracelets and necklace sets. The fancy diamonds are painstakingly sourced from different parts of the country and fashioned into jewelry that fits the fusion styles of modern day classics with glamorous twists. Each of the special cut stones lends their unique distinction to jewelry, making each piece an exclusive possession. Inspired by royalty and captivated by the uniqueness of the special cut stones, Kama’s signature collection is comprised of radiant fancy cut jewelry with whispers of luxury and glamour. The mesmerizing collection is a result of Kama’s continued focus on introducing exciting products for discerning diamond buyers. Fancy shaped, specially cut diamonds have regained popularity in the recent times. Kama has created an exclusive jewelry collection, featuring Asscher cuts, cushion cuts and emerald cuts. This celebrated collection features a range of styles from intricately detailed to elegantly refined, all set in 18-karat white and yellow gold to accentuate the sparkle of the stunning white and yellow diamonds. Kama’s Asscher-cut collection is a striking new way to add a dash of glamour. What distinguishes Asscher cuts from a similar square outline of a princess cut is Asscher’s X-shape, cropped corners and step-cut facets that open focus on clarity. Its strong Art Deco influence has found renewed interest among diamond lovers. While Asscher cuts are fancy, cushion-cut diamonds have a vintage charm. They effortlessly combine square cuts with rounded corners, adding further brilliance to the stone. The stone when combined with diamond halos looks bigger and even more beautiful. Kama’s Signature collection with cushion-cut centers emphasizes the rich heritage that the special cut offers. Designed in reverence to its namesake gemstone, the emerald-cut diamond has strikingly elegant appeal. The nature of its cut, with the large top surface accentuates its clarity and flawlessness. Very different from the classic round brilliant shape, the cropped corners and an elongated shape of an emerald-cut diamond in Kama’s signature collection produces a stylish silhouette that flatters the fashionable you. Exclusively available at the Kama boutique in Mumbai, Kama’s new suite of jewelry with special cuts captures the beauty of each of these three shapes, each one equally stunning yet distinctively unique. About Kama Jewellery: Kama Jewellery is the retail arm of Kama Schachter. The company’s experience and expertise developed over time in catering to the needs of some of the largest retailer’s globally has laid a strong foundation for its foray into retail in India. The year 2012 has seen Kama taking its passion for diamond jewelry to the next level by venturing into retail as Kama Jewellery. With a retail boutique in Mumbai and an ecommerce store in place, Kama plans to strengthen its footprint in retail. Established in 1996, Kama Schachter, headquartered in Mumbai, is one of Asia’s leading manufacturers, exporters and retailers of diamond jewelry in Asia. With offices in India, U.S., Germany, Japan, China and Hong Kong, Kama Schachter has a workforce of 1,200 employees. The company has a wide global distribution network in India, U.S., Europe, Russia, Japan, Middle East and Australia. The manufacturing infrastructure of the company includes four state-of-the-art factories in India and Hong Kong, equipped with the latest technology and a production capacity of 100,000 pieces of diamond jewelry per month. Kama’s model-making bases in Hong Kong and India have a capacity of creating 500 models per month. Kama Schachter, a BPP compliant company, ensures highest professional, ethical, legal, social, environmental and safety practices. Our accolades include awards such as the Largest Exporter Outside Seepz, for for years; Emerging SME award from the Prime Minister, and the Udyog Ratna Award. Rapaport News is not responsible for, and does not endorse, the content of any third-party press release. This is not a Rapaport Press Release. It has been provided as additional information for our clients.
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