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Dhamani Launches Signature Boutique at The Dubai Mall

Jun 25, 2014 7:18 AM   By Press Release
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Press Release: Premium luxury jewelry house Dhamani opened their signature boutique, Dhamani 1969 at The Dubai Mall. Created in 1969, House of Dhamani has a deep understanding of the intrinsic value and cultural importance of jewelry in today's world. Dhamani 1969 will satiate the appetite of contemporary and luxury loving fashionistas from across the globe through beautifully crafted pieces.

Dhamani 1969 raises the bar in the jewelry industry by presenting a unique selection of handpicked rare gems and diamond encrusted jewelry. Dhamani 1969 also marks the first major step toward positioning this prominent home-grown brand on a global platform. The new signature brand together with the planned global expansion across Oman, Qatar, Singapore and the U.K. will provide Dhamani’s international clients with access to the impeccable quality and workmanship of Dhamani.

Amit Dhamani, the CEO and managing director of Dhamani, said, “For 45 years, we have been building on our heritage and world class skills in satisfying the needs of our global customers. House of Dhamani has ensured that customers have always had access to the most brilliant stones and perfect cuts through skilled workmanship and ethical sourcing. We are proud to launch the first ever Dhamani 1969 in Dubai, United Arab Emirates. With Dhamani 1969, we are taking our beautifully timeless yet individual styles to international jewelry connoisseurs.”

As part of the exclusive boutique opening, Dhamani 1969 previewed its unique and timeless diamond-encrusted bridal collection. Solitaires of up to 20 carats are intricately woven together to create the bridal diamond collection, which reflects meticulous design, suitable for the sophisticated and refined woman who has an eye for detail.

Speaking at the opening of Dhamani 1969, Ahmed Bin Sulayem, the executive chairman of the Dubai Multi-Commodities Centre (DMCC), said, “Dhamani was one of the first member companies to join the DMCC Free Zone, their growth has since been phenomenal and we are proud to support the official opening of their Dhamani 1969 boutique here at Dubai Mall. Dhamani is a key player in the UAE’s luxury jewelry and gemstones industry and its collections represent a home-grown brand that is fast moving into the international arena of fine jewelry.”

The boutique has been designed by global interior design experts Callison who have designed interiors for stores of international brands across the globe. A symbol of timeless elegance, the new boutique’s gracious silk walls, sparkling chandeliers and exotic display truly reflect the Dhamani 1969’s persona.

Dave Scurlock, a principal at Callison, said, “With the new Dhamani 1969 boutique, the idea and architectural character of ‘modern glamour’ was established as the design direction. The combination of these ideas reflected a reference to the classic luxury, and the timelessness of the Dhamani artistry. This is truly a once in a lifetime opportunity to work with clients who embraced the design process, and challenged us to deliver our best work. We are excited to see the grand opening, as Dhamani 1969 is introduced to The Dubai Mall, and the world.”

The Dhamani brand has a presence on continents across the world, while retaining its eminent position as a jeweler to royalty, high society influencers, celebrities and those that appreciate the finest standards of dazzling craftsmanship. Visitors and jewelry connoisseurs alike are welcome to preview Dhamani 1969’s exclusive and exquisite diamond-encrusted selection of necklaces, earrings, bracelets, rings and pendants from June 24 onwards at the Grand Atrium, The Dubai Mall.

“Our prominent boutique location places us at the heart of The Dubai Mall, attracting tourists, visitors and customers from all over the world. We invite everyone to discover the magnificent jewelry that places Dhamani and our clients at the forefront of glamour, elegance and style,” said Amit.

About Dhamani
A commodity that has fascinated mankind since ancient times and that has always held a special place in the fabric of human culture, Dhamani has delivered the finest quality jewels set in world-class designs since 1969. Dhamani Jewels Group was established in 1969 by Mr. L.N. Dhamani.

Setting standards of distinction through an exemplary business practice, Dhamani’s continued achievement will be delivered through its clarity of vision and exclusive designs that continue to find a secret niche in the world of the fashionable, sophisticated and refined.


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