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Forevermark to Expand in U.K., Ireland

Jul 14, 2014 7:46 AM   By Deena Taylor
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RAPAPORT... De Beers will expand its Forevermark diamond brand in the U.K. and Ireland in the third and fourth quarter, marking the brand's first entry into the Western European market. Forevermark appointed Crossworks Manufacturing Ltd. of Canada as its only licensee partner and will work with a select number of retailers to bring Forevermark diamonds to the region.

“London is home to Forevermark’s global headquarters so this is a very important launch for us," said Forevermark's CEO, Stephen Lussier. “Forevermark provides retailers with the opportunity to differentiate their solitaire product ranges from the price orientated and online competitors and in all global markets has demonstrated the ability to engage consumers, improve margins and address consumer confidence issues around synthetics, treatments, responsible sourcing and integrity in grading.”
 
De Beers launched Forevermark six years ago and currently has 1,300 high-end retail stores in 29 markets worldwide across Asia, North America, the Middle East, Australia and Turkey.  Crossworks previously worked with Forevermark to launch the brand in Australia and Canada.

Dylan Dix, group executive for marketing at Crossworks, said, “We look forward to working with leading retailers to introduce the world’s most carefully selected diamonds here, inspiring them to craft beautiful diamond jewelry that consumers will be proud to own and wear.”
 
Tags: Crossworks Manufacturing, Deena Taylor, diamonds, Forevermark
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