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De Beers Unveils Aira High Jewellery Collection in Paris

Jul 17, 2014 3:36 PM   By De Beers
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Press Release: De Beers Diamond Jewellers is delighted to unveil the "De Beers Aria High Jewellery Unique" pieces that complete the De Beers Aria collection at the Centre d'Art et Danse Éléphant Paname in Paris. Inspired by our muse, the diamond, the De Beers Aria Collection brings to life a dance of light.

A dramatic interplay of light and shadow is punctuated with expressive gestures and beautiful shapes; a creation that ignites the senses. Radiating from the center diamond, the motif of the Aria Collection artfully traces the movement of this elegant dancer. The diamonds honor the female form, capturing her beauty and grace.

Francois Delage, the CEO of De Beers Diamond Jewellers, said, "We are delighted to unveil the De Beers Aria unique creations, another inspiring creative gesture showcasing exceptional high jewelry craftsmanship and diamond expertise. These designs beautifully epitomize the motif of the newly launched Aria Collection."

The eight unique pieces unveiled today introduce a new material for De Beers – dark blue aventurine that highlights the scintillation of the diamonds, bringing a new dimension to these one-off high jewelry designs. Aventurine was selected for the De Beers Aria Collection to contrast and magnify the beauty of the diamonds. The dark blue is inspired by the De Beers Millennium blue, the brand color which comes from the beautiful blue depths of the Millennium Star diamond. Each element of aventurine is delicately hand-carved with the exact shape and volume so that it fits perfectly into the design. A true showcase of wondrous artistry in marquetry work.

"This is the ultimate creative expression of the Aria collection revealed in all of its power and grace. The rich combination of deep mysterious blue aventurine contrasts with the pure brilliance of the diamonds, bringing a dramatic choreography of movement, life, and light," said Hollie Bonneville Barden, the head designer.

The De Beers Aria Collection launches worldwide in late July, and includes a full array of design jewelry, high jewelry creations, and also introduces women's watches. These eight unique creations are the ultimate expression of the De Beers Aria Collection and will showcase globally.

THE DE BEERS DIFFERENCE

De Beers, the Jeweller of Light, creates timeless treasures that reveal and celebrate the wondrous brilliance of women and diamonds. As the definitive destination for diamond jewelry, we have a quest for inner beauty, bringing lightness, femininity and delicacy to our sublime diamond jewelry.

Drawing on diamond mastery since 1888, De Beers hand-select each diamond for its unique beauty to capture unmatched Fire, Life, and Brilliance. Each unique De Beers creation is the culmination of wondrous artistry and the true beauty of the finest diamonds.

De Beers is proud to be the only brand to demonstrate the beauty of its diamonds, using the De Beers Iris. This proprietary technology, found in each De Beers store, provides clients with an objective way to see the beauty of their diamond through the eyes of an expert.

THE DE BEERS GUARANTEE

Each piece of De Beers jewelry is certified with a De Beers passport, and each polished diamond above 0.20 carats is microscopically branded with the De Beers Marque. The De Beers Passport documents the specifications of your diamond jewelry and is your guarantee that every single De Beers diamond is natural, untreated, conflict-free, and responsibly sourced and crafted. The De Beers Marque, using technology patented by the De Beers Group, is invisible to the naked eye and ensures that each diamond is individually cataloged in the De Beers diamond registry, confirming its identity as a De Beers official diamond, to provide clients with a total peace of mind.

 

Rapaport News is not responsible for, and does not endorse, the content of any third-party press release. This is not a Rapaport Press Release. It has been provided as additional information for our clients. ​ 

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Tags: branding, De Beers, diamond jewelry, fashion, paris, trends
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