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Robbins Bros. Celebrates 10th Anniversary of Echo Diamond

Jul 31, 2014 4:43 PM   By Nirali Sheth
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RAPAPORT... Retailer Robbins Brothers, the Engagement Ring Store, is celebrating the 10 year anniversary of its  exclusive Echo Diamond throughout the month of August. The retailer is launching a social media campaign, in which they will encourage customers to share pictures of their own Echo Diamond engagement rings on various social media platforms such as Instagram, Twitter, Pinterest and Facebook using the hashtag "#EchoIs10."

The Echo Diamond contains 98 hand-cut facets that are arranged for maximum brilliance. The cut  allows for more light movement and sparkle, creating a brighter diamond, the retailer states. The diamond also comes with a lifetime warranty, a conflict-free promise, certification including an Imagem Light Return Report, an IGI certificate and a laser inscription of the Echo logo.

Tags: anniversary, branding, echo diamond, marketing, Nirali Sheth, robbins brothers
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