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Press Release: Following the success of his Architect, City and Jaali Collections, award winning British designer Jack Row launched his latest range of luxury Mirage writing instruments and cufflinks at leading pen specialist Penfriend located in London’s historic Burlington Arcade. Painstakingly handcrafted in England from solid sterling-silver, each Mirage writing instrument is lavishly entwined with approximately 25 meters (sixty-five feet) of hand-twisted sterling wire. This traditional goldsmithing technique creates an entirely unique pattern (individual to each piece), evoking the infinitely variable patterns formed in desert sands.  Limited to 250 pieces worldwide, writing instruments and cufflinks are available in a range of finishes to suit all tastes, including classic silver, yellow gold, rose gold or black-antique. Hand finished and polished, each pen also features a stylish sprung clip that can have the added luxury of a sparkling 0.50-carat marquise-cut gemstone, such as tanzanite, emerald or pink sapphire. Practicing your penmanship becomes a pleasure as each writing instrument is flawlessly balanced and available with a choice of flexible titanium nib, solid 18-karat gold nib or ceramic roller ball. Commenting on the idea behind his latest creation, Row said, “My aim was to create a luxurious collection of pens and cufflinks that are carefully hand-crafted and individually unique, yet priced at a specific point in order to make my work accessible to a wider range of clients and collectors.” Penfriend, with outlets in both the prestigious Burlington Arcade and on Fleet Street, chose to launch Row's latest Collection. Amaya Cerdeirina, the owner of Penfriend, has high praise for Row's work. “We are always on the look out for new and desirable products that we can offer to our discerning clients. Jack Row is an exciting British brand, which we are pleased to stock alongside our traditional offerings. Burlington Arcade has long been associated with fine jewelry and it is appropriate that Jack’s new jeweled pens are presented here.” The Mirage Collection writing instruments retail between $1,676 (GBP 995) and $2,700 (GBP 1,595), with complementing cufflinks retailing at $335 (GPB 199).
Visit www.jackrow.com to find out more about the collection.
Assay Office Birmingham applies laser hallmarks and laser logos on Jack Row products. To find out more about laser marking applications call 0121.262.1062 or email gem-at-theassayoffice.co.uk.
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