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RAPAPORT... Swiss watchmaker Tissot hosted a grand opening celebration for its first U.S. boutique at 666 Fifth Avenue in Manhattan. Brand ambassador and NBA star Tony Parker was on hand to greet fans and perform the traditional ribbon cutting. More than 550 guests visited the boutique to see the newly introduced Tissot T-Touch Expert Solar Tony Parker 2014 Limited Edition Watch.  “Tissot has a long history as official timekeeper of many world-renowned sports, including FIBA,” said François Thiébaud, the president of Tissot. “Tony Parker is not only a world class athlete, but his energy and strong sense of social responsibility makes him an esteemed brand ambassador that lives up to the brand’s values.” The new Tissot boutique features a clock display highlighting Tissot’s T-Touch watch design and features digital exploration areas where customers can learn more about Tissot’s Touch Collection models and their tactile functionalities. Parker said, "Tissot has a rich heritage of precise timekeeping and advanced design, so it is fitting to expand the brand's U.S. presence with a boutique on Fifth Avenue. I am proud to be here with Tissot, a leader in watch innovation, at such a landmark moment in its history with the launch of the Tissot T-Touch Expert Solar Tony Parker Limited Edition 2014, the world's first ever solar tactile watch.”
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