News

Advanced Search

Jeweler Gilt Sues Gilt Group for Trademark Infringement

Oct 13, 2014 4:18 PM   By Jeff Miller
Comment Comment Email Email Print Print Facebook Facebook Twitter Twitter Share Share

RAPAPORT... Antique and estate jeweler Gilt Jewelry of Portland, Oregon sued online retailer the Gilt Groupe Inc. for trademark infringement, unfair competition and unjust enrichment, according to the jeweler's attorney at Miller Nash LLP.  Gilt and its founder Paula Bixel  sells local, sustainable and unique vintage and antique jewelry, but the retailer alleged that the Gilt Groupe has tarnished and diluted the brand that Bixel has been building for nearly 20 years.  The suit seeks to cancel many of Gilt Groupe's federal trademark registrations.

"Bixel's boutique has been a fixture on the Northwest 23rd shopping scene for decades. When people walk by her storefront and mistake her unique store for a corporate giant, or remark on all the spam they receive from 'Gilt,' it is heartbreaking for her," said Elizabeth Milesnick, the attorney for Gilt.
 
According to the jeweler, consumers (potential customers)  come in to her store believing that they can return items from Gilt Groupe's website due to the boutique's name. "Perhaps more important than money is the possible remedy of an injunction, which would prevent Gilt Groupe from making further use of the GILT trademark, and go a long way toward eliminating the confusion that threatens to destroy Bixel's business," said Milesnick.


 

Tags: ethical pledge, gilt, gilt groupe, Jeff Miller, Jewelry, lawsuit, Portland, trademark
Similar Articles
Podcast banner Episode 45Podcast: What Diamond Banks Want
Jun 28, 2021
The diamond-financing landscape has changed dramatically since 2012, when Erik Jens entered the industry
Comments: (0)  Add comment Add Comment
Arrange Comments Last to First
© Copyright 1978-2021 by Rapaport USA Inc. All rights reserved. Index®, RapNet®, Rapaport®, PriceGrid™, Diamonds.Net™, and JNS®; are registered TradeMarks.
While the information presented is from sources we believe reliable, we do not guarantee the accuracy or validity of any information presented by Rapaport or the views expressed by users of our internet service.