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James Allen Expands Omnichannel Strategy With Boutiques in Sears

Nov 10, 2014 9:04 AM   By Jeff Miller
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RAPAPORT... Jeweler James Allen is partnering with Sears to provide an exclusive shop-in-shop experience at 16 Sears locations throughout New York, Maryland and Puerto Rico. The James Allen boutiques are located within Sears’ jewelry departments, with each being  staffed by a select team of engagement ring specialists, according to the retailers.
The James Allen boutique in Sears will offer 120 styles in addition to thousands of items online.  James Allen’s proprietary 360° diamond display technology also allows customers to explore each diamond in inventory. The James Allen store concept in Sears expands the jeweler's omnichannel strategy, while permitting Sears’ shoppers to see an engagement ring in the store, save a favorite to a wish list and then purchase from home.

“We couldn’t be more excited to be working with Sears. What James Allen brings to the table is a continuation of the Sears’ tradition — giving people an inviting and affordable place to shop for high quality engagement rings,” said Oded Edelman, James Allen’s CEO.

Vijay Talwar, Sears' president, “The ability to work with James Allen to combine quality, customized design with a seamless shopping experience underscores Sears’ commitment to integrated retail. In this case, we’re moving beyond a digital relationship to a true collaboration with an online brand, maximizing their reach through multi-platform capabilities that allow us to surpass shopper expectations. We’re especially looking forward to delivering the experience to Sears’ customers and Shop Your Way members during the holiday gifting and engagement season.”

Tags: Bridal, diamonds, James Allen, Jeff Miller, Jewelry, omnichannel, sears
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