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Kristall Upgrades English Website With a Focus on B2B

Nov 19, 2014 8:47 AM   By Kristall
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Press Release: Kristall Production Corporation launched an updated English version of its corporate website: www.kristallsmolensk.com. The company restructured the interface to provide information about the company’s products – top-make polished diamonds, client services and special partnership programs, as well as new initiatives and corporate policies of conducting fair and transparent business.

Taking into account advanced trading practices, in addition to the option of purchasing polished diamonds online that are certified by the world's leading laboratories, Kristall offers a principally new mechanism primarily focused on a business-to-business (B2B) environment.

New functionality  allows  buyers to place detailed orders for specific categories and amounts of standard polished diamond lots that they are interested in, as well as offering  special services of allocating requests for individual orders.

"Considering the growing role of state-of-the art technologies in the process of such a seemingly traditional business as diamond trading, we decided to make our website first of all a simple and convenient trading tool, as well as an efficient communication channel with our clients,"  said Nikolay Afanasyev, the deputy director general for marketing and sales director for Smolensk Kristall. The website is the part of the company’s updated concept for international market positioning.

About Kristall
Kristall Production Corporation, the largest polished diamond manufacturer in Russia and Europe, was established more than 50 years ago. Kristall is a proud sightholder of the world's major rough diamond suppliers – De Beers and ALROSA. The company's highly skilled craftsmen manufacture top-quality traditional and fancy-cut polished diamonds. The Kristall Group of Companies has a global sales network covering the key international diamond trading centers, including Smolensk, Moscow, Antwerp, Hong Kong, New York and Dubai. The mission of Kristall Production Corporation is to reveal the genuine beauty of a natural diamond, turning it into a polished stone of the ideal Russian Make, a symbol of perfection, love and prosperity.


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Tags: diamonds, Kristall, marketing, Russia, technology, trading
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