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Press Release: Rio Tinto Launches New Jewelry Designs in the U.S.

Mar 15, 2015 8:42 AM   By Rio Tinto
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Press Release: Rio Tinto has previewed its latest range of Argyle diamond jewelry designs for the U.S. market in New York. The new collections are part of Rio Tinto’s ongoing commitment to the world’s largest retail diamond jewelry market.

Rio Tinto is working with four leading U.S. jewelry designers -- Jennifer Dawes, Suzanne Kalan, Matthew Campbell Laurenza and Sandy Leong -- who have translated the latest design trends into compelling jewelry collections for the U.S. consumer.

The Rio Tinto diamonds marketing general manager, Bruno Sané, said, “Diamond jewelry purchases are ultimately driven by design and understanding consumer emotions and translating them into designs is important for the development of the jewelry industry. Rio Tinto’s global marketing is driving this approach in all major and emerging markets.”

Rio Tinto has a long history in establishing and driving growth in the U.S. diamond jewelry market with its champagne diamond promotion activities and more recently its global design platform, "Diamonds with a Story."

The director of Rio Tinto diamonds North America office, Brandee Dallow, said, “I am delighted to preview these collections tailored especially for the U.S. market. The four designers were selected because of their unique perspective on design, unparalleled attention to detail and love of jewelry and fashion. They have brought Diamonds with a Story to life in designs that speak to the origin, beauty and color of Australia’s Argyle diamonds.”

The bespoke collections will be showcased at the JCK Las Vegas trade show in May and sold at select U.S. retailers in June 2015. Each collection features 12 to 18 pieces including rings, earrings, necklaces and bracelets handmade with 18-karat gold and Argyle diamonds.

The growth in volume from Rio Tinto's Argyle underground mine in Australia will help meet the U.S. demand for diamonds and diamond accessories, as the quality of Argyle diamonds is ideally suited to fashion jewelry collections.

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Tags: Argyle, Jennifer Dawes, Matthew Campbell Laurenza, piink diamond, red diamond, Rio Tinto, Sandy Leong, Suzanne Kalan
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