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RAPAPORT... Tara Jewels Ltd. expanded its ecommerce reach by introducing its latest collection on Snapdeal, India’s largest online marketplace. Through its distributor, Tara has partnered with Snapdeal to launch new collections to attract consumers from tier I, tier II and tier III markets.
With budget shoppers in mind, Tara's collections on Snapdeal are priced from about $50 (INR 2,999) and up and include Anisa, a gold jewelry collection, which is a range of rings and earrings in 22-karat BIS-hallmarked gold. Tara is also launching its International Bestsellers collection, crafted in silver with created sapphires and other colored stones.
Rajeev Sheth, the chairman and managing director of Tara Jewels, said, “We are extremely pleased to be partnering with Snapdeal in reaching out to the young customers of today. The online platform gives consumers the advantage of shopping anytime and anywhere and has a great reach within the country. Companies, too, enjoy the advantage of being able to scale up their channels with minimal investment and deliver value to all stakeholders. For Tara Jewels, getting into this platform is a continuation of the asset light strategy.”
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