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Jewelers Get Help on Marketing to Same-Sex Weddings

Oct 21, 2015 5:28 AM   By Rapaport News
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RAPAPORT... Retail jewelers seeking to boost their sales to same-sex couples shopping for engagement and wedding jewelry are the target audience for a November webinar.

Jewelry manufacturers group The Plumb Club is sponsoring the online event on November 4 at 2 p.m. EST, according to an email announcement. The 45-minute program will focus on: protocols within LGBT engagements and weddings; the increase in demand for jewelry by same sex couples; and, the subtleties of marketing to same-sex couples.

Same-sex marriages are now legal in the U.S. states. Earlier this year, Tiffany & Co. included a photo that features a same-sex couple in an advertising campaign, marking a first for the brand.

Panelists include: Bernadette Smith, founder and president of the Gay Wedding Institute; Rony Tennenbaum, a designer specializing in contemporary wedding jewelry who writes about the emerging LGBT nuptial practices; and, Matthew Perosi-Doughty, a business services consultant to jewelers, who founded Jewelers Equality Alliance to provide training for the jewelry industry about the gay community.

For more information, see Plumb Club’s website.
Tags: LGBT, Rapaport News, same-sex weddings, The Plumb Club, training, webinars
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