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Graff Opens Expanded Harrods Store

Nov 11, 2015 11:16 AM   By Rapaport News
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RAPAPORT... Graff Diamonds will expand its location at Harrods after seeing positive results since it opened in the London department store last year.

“Following the resounding success since its launch last year, the Graff store in Harrods has become an important location in London for the company portfolio, increasing our brand footprint and further establishing our position at the pinnacle of the fine jewelry industry,” chief executive officer Francois Graff said in a statement.

The space, offering jewelry and watches, has brushed gold showcases, a monochrome floor with an arrangement of three different types of marble and golden dichroic glass mirrors on the wall, as well as American walnut-paneled walls at the rear and a Bohemia crystal chandelier. The expanded store opens November 13.

Graff plans to expand to 55 stores globally by the end of 2016, the company said.
Tags: Graff Diamonds, harrods, london, Rapaport News, retail
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