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Amazon to Offer 70% Discounts on Diamond Jewelry for Black Friday Week

Nov 18, 2015 8:11 AM   By Rapaport News
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RAPAPORT... will offer discounts of as much as 70 percent on selected diamond jewelry as part of its promotions for Black Friday, it said in a press statement. Other deals include up to 50 percent off selected luxury watches for women.

The U.S. e-commerce giant’s discount bonanza will start November 20, a week ahead of Black Friday, with new deals being added on as often as every five minutes for eight consecutive days. It will also offer 10 ‘Deals of the Day’ starting at midnight on Thanksgiving, November 26, and up to another 10 more promotions on Black Friday, November 27.

Last year, holiday-season sales from Amazon’s e-commerce app doubled in the U.S., and Black Friday had the fastest growth in mobile shopping, according to the company. This year, a new feature has been added to boost sales. ‘Watch A Deal’ will allow shoppers to pick the discount offer they like most and receive a notification to their mobile device when the sale is live.

“With app-only deals, customers will have plenty of options when it comes to scoring great deals from Amazon,” Steve Shure, vice president of Amazon Consumer Marketing, said.

Limited-time ‘Lightning Deals’ will be available on “thousands” of products on each of the eight days. Prime members will get 30-minutes early access to most of these promotions, the company said.

Meanwhile, U.S. department store chain Macy’s announced it will cut diamond engagement ring prices by up to 30 percent for Black Friday, starting the evening of Thanksgiving.
Tags: Amazon, black friday, e-commerce, online sales, promotions, Rapaport News, retail
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