Advanced Search

Update: Cartier, Forevermark, Tiffany Holiday Videos Lure Millions of Viewers

Dec 2, 2015 2:05 AM   By Rapaport News
Email Email Print Print Facebook Facebook Twitter Twitter Share Share
RAPAPORT... Holiday-season commercials by Cartier, Forevermark US and Tiffany & Co. have received widespread attention on the internet, picking up millions of YouTube views in recent weeks.

The 90-second clip from Cartier features the Marilyn Monroe classic Diamonds Are a Girl’s Best Friend, re-arranged by British artist Jarvis Cocker. At the time of writing, it has been viewed more than 3,360,000 times since it was posted on the luxury group’s official YouTube page less than two weeks ago, on November 23. It stars U.K. model and musician Karen Elson, who is seen gallivanting around Paris, wearing items from Cartier’s jewelry collection..

Forevermark US’s The One has been viewed more than 1,745, 000 times to date, around a month after the video’s release. It features the story of a diamond that is one of the very few selected from the mine to be worthy of being given by a man to his lady love.

Tiffany & Co. posted a version of its holiday video on the company’s official YouTube page December 2 and has received 2,345,000 views in the four days since. The short film incorporates the tag line “there are gifts you can’t wait to give” as it follows a man’s efforts to reach his beloved through New York’s traffic and snow.

Correction: The Forevermark commercial referred to in an article published on Thursday, December 3 referred to their video published in India.
Tags: advertising, Cartier, De Beers, Forevermark, marketing, Rapaport News, Retial, television, Tiffany & Co
Similar Articles
DamianiRetail Division Drives Damiani Results
Jul 10, 2018
Sales rose at Italian jeweler Damiani Group during the past fiscal year as retail growth offset
© Copyright 1978-2018 by Martin Rapaport. All rights reserved. Index®, RapNet®, Rapaport®, PriceGrid™, Diamonds.Net™, and JNS®; are TradeMarks of Martin Rapaport.
While the information presented is from sources we believe reliable, we do not guarantee the accuracy or validity of any information presented by Rapaport or the views expressed by users of our internet service.