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Jewelers of America Launches New Website to Bolster Consumer Confidence

Dec 15, 2015 11:23 AM   By Rapaport News
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RAPAPORT... U.S. trade association Jewelers of America (JA) has introduced a “consumer-facing” website with expanded educational tools to improve confidence among potential buyers.

New features are designed to showcase the trade body’s retail and supplier members to potential customers browsing the internet to make purchases, as well as impart knowledge about jewelry, JA said in a statement December 14.

The new online presence includes a gallery showing a range of members’ jewelry which buyers can share via email or social media; a find-a-jeweler directory to help drive traffic into stores; company profiles of JA members; and promotion of suppliers in expanded sections titled ‘education and jewelry care,’ ‘engagement and wedding,’ and ‘gifts and trends.’

The site also introduces visitors to the trade body’s members and educates them about the JA’s Code of Professional Practices.

It also contains a new ‘supplier showcase’ for retailers to browse, and offers education, business tips and advocacy news aimed at the jewelry industry. Member-exclusive content includes the JA’s responsible diamond and gold guidance.
Tags: ja, Jewelers of America, marketing, online sales, Rapaport News, retail
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