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Amazon Mobile Shopping Soars this Holiday
Dec 28, 2015 6:41 AM
By Rapaport News
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RAPAPORT... Customers shopping on Amazon's mobile app more than doubled this
holiday, with nearly 70 percent of the ecommerce giant’s clientele using a
mobile device to shop. On Cyber Monday, the first major online shopping day of
the season, customers worldwide ordered more than 33 electronics items per
second from a mobile device.
The number of members of
Amazon Prime, the online retailer’s paid-for service, who shopped via mobile
more than doubled in the U.S. this season, according to a statement December
28.
More than 3 million customers joined Prime in the
third week of December alone. Christmas Eve was the biggest day ever for
deliveries through Prime Now, which offers delivery within two hours or an hour
for an extra fee, the statement said.
The news comes as
data compiled by analytics group comScore showed a 50
to 60 percent surge in mobile sales this holiday season compared with last year's.
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Tags:
Amazon, Amazon.com, ecommerce, mobile devices, mobile sales, mobile shopping, online sales, Rapaport News, u.s.
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