News

Advanced Search

Blue Nile to Open Second Webroom in White Plains, NY

Feb 14, 2016 6:33 AM   By Rapaport News
Email Email Print Print Facebook Facebook Twitter Twitter Share Share
RAPAPORT... Blue Nile will open a second ‘Webroom’ at the Westchester Mall in White Plains, New York, enabling visitors to view products and place orders in-store with the help of non-commissioned consultants.

Development of the location is underway, with the site expected to launch by early summer, the online jewelry retailer said in a statement February 11. The company opened its first Webroom at the Roosevelt Field Mall in Garden City, New York, in June 2015. It plans to open four new Webrooms this year.

The format enables the company to generate higher sales per square foot than a traditional jeweler while maintaining prices far below competitors, the statement claimed.

“The first Webroom greatly exceeded our expectations and we're excited to expand this shopping experience which is unlike any other in jewelry retail,” said Julie Yoakum, Blue Nile’s chief merchandising officer. “The efficiencies of the Webroom and our online model allow us to simultaneously leverage and disrupt the brick and mortar experience.”

Blue Nile reported a 4.8-percent drop in sales in the fourth quarter to January 3 and a 7.7-percent decline in U.S. engagement sales.
Tags: Blue Nile, ecommerce, online retail, Rapaport News, u.s., webrooms
Similar Articles
Diamonds for Fantasy story 150Unique Designs to Buy Modi Company Inventory
Jul 15, 2018
Jewelry manufacturer Unique Designs is the top contender to buy the assets of Nirav Modi subsidiary Fantasy,
© Copyright 1978-2018 by Martin Rapaport. All rights reserved. Index®, RapNet®, Rapaport®, PriceGrid™, Diamonds.Net™, and JNS®; are TradeMarks of Martin Rapaport.
While the information presented is from sources we believe reliable, we do not guarantee the accuracy or validity of any information presented by Rapaport or the views expressed by users of our internet service.