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De Beers Rolls Out Diamond Reselling Business in U.S.
Mar 17, 2016 3:17 AM
By Rapaport News
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RAPAPORT... De Beers launched its diamond reselling business in the U.S.
after an 18-month pilot program, targeting both retailers and consumers by
offering better prices and greater transparency.
The
International Institute of Diamond Valuation (IIDV) will provide customers with
“more accurate and attractive” prices and give retailers a service that
complements their own activities, helping to maintain customer relationships
and support repeat business, De Beers said in a statement March 16. Retailers
will be able to offer their customers a reselling solution for all diamonds,
regardless of value.
IIDV will
initially work with retailers of De Beers brand Forevermark before making the
services more widely available in the U.S.
“We want people to know that their diamonds have lasting
value, and we will support this by seeking to offer them more attractive prices
when they look to resell,” said Tom Montgomery, De Beers senior vice president
of strategic initiatives.
“Following the pilot
program, we are now confident we can achieve this goal, supporting long-term
diamond equity and enabling retailers to provide their customers with greater
assurance about the enduring value of their diamond purchase.”
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Tags:
buybacks, De Beers, Diamond reselling, iidv, international institute of diamond valuation, Rapaport News, reselling
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