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JA Targets TV to Boost Wedding Jewelry Sales

Jun 19, 2016 5:42 AM   By Rapaport News
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RAPAPORT... Jewelers of America (JA) said it will promote silver and platinum wedding jewelry in more than 30 television shows in the morning across the U.S. on Tuesday.

The ‘June Wedding Tour’ will showcase the work of 19 jewelry designers and aims to stimulate sales for the trade body’s retail members. JA has partnered with the Silver Promotion Service and the Platinum Guild International for the media campaign.

“June is an important month to reach consumers with wedding jewelry education and gift ideas,” said Amanda Gizzi, JA’s director of PR and events. “On this tour, we will be featuring platinum engagement ring trends such as split shanks, colored gemstones and diamonds, updated halo settings along with the top wedding band styles for men and for women.”

Jewelry designers in the TV campaign for silver gift ideas include Alex Woo, Ariva Fine Jewelry, Ed Levin, Frederic Duclos, Joryel Vera, LJD Designs, Martha Seely, Phillip Gavriel, and Samuel B.

For platinum engagement rings and wedding bands, the list of jewelry designers includes: AG Gems, Alexandra Mor, Everband, Gumuchian, Gurhan, K. Mita, Lashbrook, Leo Ingwer, LX Antwerp, Omi Privé, Phyllis Bergman for Mercury Ring, Scott West and Stuller.

“Also featured will be the top silver gifts including silver with color, cufflinks and men’s bracelets and personalized jewelry,” Gizzi added.
Tags: ja, Jewelers of America, marketing, platinum, Rapaport News, silver, television, trade bodies, trade organizations. advertising, tv, Wedding Jewelry
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