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Birks Group Returns to Profit

Jul 6, 2016 9:33 AM   By Rapaport News
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RAPAPORT... Birks Group swung to a profit in fiscal 2016 following a restructuring as comparable sales rose, driven by new store designs, new collections and marketing campaigns.

Net income stood at $5.4 million in the 12 months that ended March 26 versus a loss of $8.6 million a year ago, the Montreal, Canada-headquartered jeweler reported. Comparable store sales advanced 3 percent even as revenue on a reported basis fell 5.2 percent to $285.8 million, weighed down by the strengthening of the U.S. dollar against its Canadian counterpart.

The company’s timepiece strategy drove a 1-percent increase in comparable store sales in the U.S. The Canadian business grew 6 percent by the same measure, supported by fine jewelry and higher timepiece sales. The average transaction value was higher in both the U.S. and Canada.

“Our undivided attention to growing the Birks brand through a more modern store environment, creative marketing and new jewelry collections has delivered strong performances in both Canada and in the U.S.,” said Jean-Christophe Bédos, Birks Group’s president and chief executive officer.
Tags: birks, birks group, Canada, Jewelry, Rapaport News, retail, u.s.
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