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Sarine Pens Deal with Singapore Retailer

Jul 27, 2016 9:20 AM   By Rapaport News
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RAPAPORT... Sarine Technologies struck a deal with Soo Kee Group to provide its digital diamond display equipment at the Singapore-based jeweler’s Love & Co. stores.

The ‘Sarine Profile’ technology will be implemented in Love & Co.’s LVC Lovemark diamond collection at its stores in Singapore and Malaysia, marking Sarine’s first client in Asia for the product. The equipment enables the jeweler to integrate Sarine’s digital platform to its inventory and communications systems, thus providing imaging and grading information about its diamonds.

“This is a significant step for both our companies,” Uzi Levami, chief executive officer of Sarine (pictured), and Daniel Lim, CEO of Soo Kee Group, said in a joint statement. “It reflects our shared vision for a 21st-century consumer experience in the diamond jewelry market.”

Soo Kee Group has more than 60 retail stores in Singapore and Malaysia, with its Love & Co. brand focused on bespoke bridal jewelry.
Tags: asia, Daniel Lim, imaging, Love & Co., Malaysia, Rapaport News, Sarine, Sarine Technologies, Singapore, Soo Kee Group, Uzi Levami
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