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HRD Antwerp Ties Up with Chinese Retailer
Dec 15, 2016 4:40 AM
By Rapaport News
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RAPAPORT... HRD Antwerp has teamed up with Shanghai-based jewelry retailer
Chow Tai Seng to introduce a service that will boost confidence among consumers
in China.
The partnership involves the establishment of HRD’s first ‘Centre
of Excellence’ in China – a program to bridge the gap between gemological labs
and consumers through in-store tools that explain grading to customers. The center will only sell diamonds and diamond jewelry with an HRD report.
HRD previously piloted such a center in Paris and is now rolling
out the same concept in Shanghai.
“China is the second most important and fastest growing
market in the world for polished diamonds, making it a priority for HRD
Antwerp,” the lab said. “The close connection between a retailer and one
of the leading certification institutes in the world is intended to give
consumers greater trust in the jeweler.”
Chow Tai Seng, which will jointly run the center with HRD, is
one of the largest jewelry retailers in Mainland China, with 2,100 points of
sale in 23 provinces in China. It is also the exclusive distributor in China of
the ‘Love 100 Antwerp’ diamond design.
The Centre of Excellence was opened during an Antwerp trade
mission to Shanghai and the Korean capital Seoul, attended by Mayor of Antwerp
Bart De Wever, as well as Antwerp’s Alderman for Diamonds, Ludo van Campenhout.
During the visit, HRD also said it will launch
bilingual diamond grading reports in English and Chinese as well as in
English and Korean.
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Tags:
Chow Tai Seng, grading, HRD Antwerp, Rapaport News
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